Since the government promoted subsidies for home appliances to the countryside, various household appliances have been sold in the rural market. Can LED lighting products be able to go to the countryside like household appliances and enter the rural areas?

    China is a big agricultural country. At present, the main lighting products used in rural areas are incandescent lamps and energy-saving lamps. It is reported that there are 1 billion incandescent bulbs sold in rural areas every year. It can be seen that this market is huge, after the “ban”, if these 10 One hundred million incandescent lamps can be converted into LED lights, and it is conceivable how big this market is. China's third- and fourth-tier towns and rural counties, towns, and township-level markets are brewing huge opportunities, attracting more and more corporate attention and becoming a new bright spot for corporate performance growth.

    But can LED lights enter the rural market so easily, and what obstacles will they encounter when entering the rural market?

    Since the promotion of energy-saving lighting in the country, the rural market has been further stimulated, but the biggest problem that restricts the promotion of LED lighting is the price of LED lamps. The price of some brand LED lamps is several times that of ordinary energy-saving lamps, and dozens of incandescent lamps. Times, in the face of such prices, consumers are still unacceptable, although the price of LED lights has been falling, but there is still a certain distance from the price that consumers can accept. There are three main factors affecting the price of LED lights:

    First, the cost of the radiator is relatively high. If the aluminum shell radiator is used, the heat dissipation effect is good, but the price is relatively high. For the LED bulb with low power, the heat dissipation requirement is not high, and the plastic shell radiator can be used. The cost will be greatly reduced and the overall price will drop a lot.

    The second is the price of LED application power. The power supply has always been the weakest link of LED lamps. The general LED lights have problems, most of which are power supply problems. The power supply cost accounts for about 20% of the cost of lamps. If the cost of the power supply can be lowered, the price of the whole lamp will also drop.

    Third, the LED lamp manufacturers have no core technology. The upstream of the LED industry is basically in the hands of foreigners. Therefore, the cost of LED chips is relatively high. However, LED chips use larger wafer fabrication processes as the process and quantity increase, and the cost is also In the continuous decline, if the LED lumens unit price can be reduced to the current level of energy-saving lamps, then LED lights to participate in the competition in the rural market is still advantageous.

    Then, for LED lamp manufacturers, it is necessary to enter the rural market: First, we must develop products in a targeted manner, and strengthen brand promotion and service. Secondly, for agents, agents should also pay attention to all distributors, from logistics, publicity, and service. In short, LED lamps need a certain amount of time to fully enter the rural market, and the efforts of LED lamp manufacturers are still needed.

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